How Do I Know if My Small Business Website is Mobile-Friendly?

mobile image

How Do I Know if My Website is Mobile-Friendly?

Over 85% of consumers use the internet when locating business and service information. As a small business owner, you probably recognize the importance of owning a website.

But did you know that 3 out of 5 people use their mobile device when making purchase decisions? Research shows that mobile users are much more “ready” to purchase a product or service when they are searching on their mobile device.

Today, nearly 42% of searches are conducted via mobile. This number increases each year, and is expected to exceed search on desktop by 2016.

Clearly, optimizing your website for mobile usage is a worthwhile investment for your small business. Doing so makes it easier for potential customers to connect with your company when they are ready to purchase your service. Google even recognizes “mobile-friendly” websites as an important ranking factor.

If your business website isn’t optimized for mobile by April 21st, 2015, it will be penalized by Google and lose search ranking. This means your small business will have a harder time connecting with local customers searching online because Google will drive them to competing websites that are mobile-friendly.

Screen Shot 2015-04-14 at 1.20.10 PM

Having a mobile-friendly website creates a better “user experience,” making it easier for potential customers who are on-the-go.

But if you already have a website, how do you know whether or not it is mobile-friendly? There are two simple ways you can determine this answer.

Determine If Your Website is Mobile-Friendly

If you already have a small business website but aren’t sure if it is mobile-friendly, try one of these two things:

1) Mobile Friendly Test

It’s simply , its easy and it’s free.

This Mobile-Friendly test is provided by Google. All you have to do is enter your company URL and it will tell you whether or not the website passes. If it does not pass the test, Google will provide a summary of the issues you need to fix in order to pass.

And here is an example of a mobile friendly site 🙂

2) Check On Your Mobile device

Try accessing your website on your own mobile device. If you see the desktop version of your website squeezed into a smaller screen (and you have to pinch the screen to zoom in) your website is not mobile-friendly.

Google and other search engines consider things like usability, site speed, how links are displayed, etc. when checking for mobile optimization.

Please note that  Google does not grade in levels when testing your website. This means your website can’t be partially, or mostly mobile-friendly.  According to Google, it is either pass or fail.

If you find that your site isn’t mobile-friendly, we can optimize your current website for mobile. We offer high value low cost options and work within your budget to get real results for your local business.

We can also develop custom mobile websites from scratch if you don’t have a desktop website.

CONTACT US TODAY to get started or to learn more. (877) 932 380

Please share this information if it was helpful.

Find us on Facebook, LinkedIn, or Google+ and stay up-to-date on the latest trends in small business marketing and lead generation.