According to Mashable, 90% of consumers own a mobile phone, 30% own a tablet and “the number of mobile devices has now surpassed the global human population.”Not only are websites important for small businesses, all Search Engine Optimization (SEO) efforts need to include an effective mobile strategy.

Most consumers use mobile as a “discovery channel” when looking for small businesses. Over 90% of consumers move sequentially between several screens (smart phones, tablets, desktop, laptops) when conducting these daily searches, and will begin a search on their mobile device only to finish it on another platform.

As a small business, the best way to appeal to mobile users is to have a website that is optimized for mobile and easy to surf. Consumers are a lot more willing to stay on your site (and convert) if your website is optimized to create an enjoyable and easy mobile search experience.

Its imperative that your small business website be optimized to reach your target audience, no matter what platform they choose. Having a website that is mobile-friendly or Responsive is no longer nice to have, it’s a “must-have” in the competitive market, and one of the best ways to drive leads to your small business. The following facts make this clear:

1) More Than 60% Of Google Searches are Conducted on Mobile

It goes back to being in the right place at the right time. Appearing in search results when it’s time to purchase is half the battle. In addition, mobile users are the most likely to convert, over desktop and tablet users.

A Mobile friendly website SEO Plan that includes a strong mobile strategy for your local small business is one of the best ways to grow a customer base that will ultimately increase profit margin.

2) 78% of Mobile Searches for Local Business Information Results in a Purchase.

Mobile users are often “highly motivated” to purchase.” Mobile search is expected to surpass search on desktop this year. Even if a user isn’t ready to purchase at that moment, being in the right place at the right time could be the difference in gaining or losing a new customer.

3) Mobile is Always On

Consumers want immediate results and fast solutions to their problems They might be short on time, in need of a “quick fix,” or simply waiting in line trying to make the best use of their time.

No matter what the reason, why not go where the customers are? Having a Mobile website SEO plan that adapts to consumer behavior is key to being successful. This is why a mobile-friendly website is a great way to attract new leads.